the THEME story

Theme is for style lovers and big dreamers. Centered around a limited-edition clothing collection designed by the industry's youngest designer, 16-year-old, Ariella Maizner from New York City. After developing a love for sewing at six, Ariella dreamt of becoming a fashion designer. She had an eye for style and made handmade pieces from recycled fabric that she wore proudly to school and special events. 

In 2018, at nine years old, Ariella started tie-dying on the roof of her apartment. She soon realized she had turned her passion into a business when she got hundreds of request for custom pieces. These one-of-a-kind creations quickly became a sensation and set the current tie-dye trend in motion.

Ariella was the youngest designer to show at New York Fashion Week in 2019 presented by Rent the Runway. Her positive, youthful and fun-loving approach to design and color ignited Ariella’s career. 

Ariella and T H E M E have quickly won the hearts of major influencers, stars, designers, coveted brands and most importantly teens, tweens, young kids and their parents. Her collections consistently sell out and are worn by the biggest names in social media. 

Her collections are now sold in over 100 boutiques across the United States as well as Saks Fifth Avenue. 

Ariella's work has been featured in WWD, Forbes and Thrive magazine recently called her a “Young Social Impact Hero” for her focus on giving back. She launched a bag collection in honor of International Women’s Day, and hosted an event bringing people together across generations to spread kindness and inspire entrepreneurship. As a young founder, she loves to collaborate with and support other small businesses.