•

    BEAUTIFUL BLUES

    The prettiest pieces

     Shop Sets

  • PARTY

    MUST HAVE DRESSES

     Shop the collection

  • THIS IS THEME

    For style lovers and big dreamers.

     Shop the look

  • MEET ARIELLA

    Designer & Founder

     SHOP ARIELLA'S FAVES

  • LOUNGE & LAYER

    Pointelles, Terrys, Hearts & Bow

     Shop the look

  • STYLE OBSESSED

    Made for fun

     Shop the look

  • BE IN THE KNOW

    Sign up to shop first!

     Stay in Touch & Save

  • CHARMING

    The prettiest pieces.

    Shop T H E M E x Claire's

  • BOWS

    Pretty & Charming

     Shop Accessories

Featured Collections

Party Dresses
Party Dresses
Spring Collection
Spring Collection

In the press

The Wall Street Journal: Shopping for Tweens Is a Nightmare. These Brands Want to Fix That.

Ariella Maizner started sewing at age 6. By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween...

Katie Couric Media: Learn how Ariella Maizner got her start as one of the youngest fashion designers


Learn how Ariella Maizner got her start as one of the youngest fashion designers  — and shop all of her back-to-school essentials.

Features

WWD Design Theory: How 12-Year-Old Ariella Maizner Got Her Designs Into Walmart

More About T H E M E

The Me

Click here to learn more about me.

As Seen With

Check out where Theme has been!

Ambassadors

Become an Ambassador!